Wednesday, April 12, 2006

Keyword Research & Analysis : Important Keyword Selection Criteria

In search engine optimization service the first important criteria is selection of keywords. And that’s why selecting traffic friendly keywords for your website pages is an important strategy while doing SEO activities. Webmaster of ever websites loves traffic to their website and if visitors are not using your written keywords for searching your products, you will not get traffic.

So optimizing website with unrelated keywords makes your total search engine optimization campaign fruitless. According to me selecting the exact keywords suitable to your business target markets is an important tactic because it brings traffic – unique visitors to your website which may become your customers in future. Millions of buyers daily searching for various products they want to buy on the internet and to bring these buyers to your website, you will have to go for right keyword optimization.

While doing keyword research and analysis always keep one thing in mind you are optimizing your website to bring quality traffic – visitors for your products and not the other unrelated topics. So first of all you have to study four to six websites of your competitors – read what types of keywords they have used or how their site is optimized and finding out popular keywords related to your business - target market by using various keyword selection tools available on internet. I am using Overture Search Term Suggestion Tool available at This types of tools helps us to tell about the popularity of keywords. Make a list of 25 to 30 keywords which are visitor friendly, traffic oriented, best suitable to your target market. Then put these important keywords in your HTML tags as per suitable to your contents of the page.

So guys n girls are you read to optimize your keywords…Yes……Right!


Idris said...

Hi Manish... you have an excellent blog. but i have one question, how a newbie would know which keyword is potential for him. With the help of overture you can only find out only demand of the keyword what about the competiton?

Tell more about KEI(Keyword Effectiveness Index) analysis, that would actually help your users.

Thejigsaw Seo said...

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Thejigsaw Seo said...

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Thejigsaw Seo said...

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Thejigsaw Seo said...

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Sankar lp said...

can you please the concept of canonical concept?

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