Mediaturf - Search Marketing Company Mumbai

About Mediaturf - A Division of Connecturf (I) Pvt. Ltd. – Mumbai.:

Mediaturf, started in 2000, is India's largest online advertising - marketing and CRM Company. It enables marketers to use the online and mobile channels to create 360 degree interactive solutions and hence, build one-to-one relationships with their customers. We command a lion's share of Internet advertising business in the country. Mediaturf has constantly redefined the Internet space in India. With over 100 advertisers across categories, we have made Internet marketing work wonders for some of the most reputed companies.

Mediaturf offers following important services:

i. Online Media Campaigns
ii. Ad Serving Solutions
iii. Digital (Mobile) Marketing
iv. Website Design & Web Development Services
v. Search Engine Marketing
- Natural Listing SEO (Search Engine Optimization)
- Sponsored Listing (Pay Per Click Text and Banner Ads)
- Link Building Campaign

SEO Ranking Factors

Go through the following SEO ranking factors affecting search engine results pages:

1. Title Tags assigned to the page content
2. Meta Name Description Tags assigned to the page content.
3. Meta Name Keywords Tags
4. Length of the Title Tag + Meta Name Description & Keywords Tag
5. Relevancy of the keywords written in the Title + Description + Keywords Tags
6. Content of the website
7. Keyword density in the content of the website
8. Keyword positioning in the content of the page
9. Design technology of the website
10. Navigational structure of the website
11. Location of images and links assigned to the images
12. HTML coding structure of the website
13. Link Popularity status of the website

Search Engines Crawler

Search engine crawler (spider also called as robot) is a software program that crawl your website pages, records the changes in your web pages and stores them in its database, which is useful for giving you results against your search queries.

Visits of a spider to any website is depends upon relevancy of the website i.e. content of the page, linking structure, link popularity, link saturation, updates in page etc. Each search engine has its own spiders (software programs). And they are having their own individual technology of crawling websites. For example Google’s spider name is Googlebot, Yahoo! Slurp, MSN’s MSNBot etc.

Google crawls every website as per the relevancy given. And this relevancy depends upon link popularity, age of the domain and page rank assigned by google from 01 to 10. Google crawl some websites daily and some website weekly. It may crawl some website pages monthly also. It is totally depends upon your website contents and linking structure.

I advice you all that design your website visitor friendly as well as crawler friendly by writing unique contents and sophisticated linking structure. This will help your website to achieve boost in search engine ranking and promote your company’s products on internet.

Job Profile of Search Engine Optimizer - Career in SEO

To become SEO or to do search engine optimizer’s job require some web designing skills, internet marketing knowledge and most important is reading habit. Reading various articles on search engine optimization and internet marketing will make you expert SEO.

Basic Job profile of search engine optimizer involves following tasks :

1. Submitting website to major search engines to get crawled and indexed by search engine crawlers

2. Submitting website to free web directories to generate one way inbound links

3. Reciprocal link development – exchanging links with good quality websites and directories

4. Reading website pages thoroughly to find out visitor + search engine friendly keywords.

5. Preparation of Title Tags with suitable keywords

6. Preparation of description tag – means making exact summary of what web page is presenting.

7. Modification of web page contents to make them search engine friendly as well as visitor friendly.

8. Writing good articles or newsletter on products, related to website.

9. Participation in SEO forum to learn and earn more knowledge from experts.

10. Tracking search engine ranking results and drafting daily or weekly report.

Period for Search Engine Optimization Project

Search engine optimization is a monitoring & reading activity and totally depends upon the contents and structure of the website, so it is time consuming job. SEO is a continuous process, depends upon the update in algorithm of the search engines. Each search engine have their own algorithm technology. The search engine like Goggle loves unique contents with unique title tag, MSN gives higher appearance in search results for those having high link popularity and good title tag, Yahoo gives importance to description tags etc. etc., Therefore a site may rank high in one search engine and lower in another.

Nobody can say that search engines technology will always remain constant; it may change and improve as per the new search techniques and ideas. If an expert guarantees you about number one position for life time then that is a tip off that they are not really an expert.

Today’s market is very very competitive and if you want to command the market and want to become leader in the market; you should be always ahead of your competitors. In the internet marketing if you stop doing SEO activities then you may or may not remain in top 10 to 20 results. It is totally depends upon how much competition do your business have.

For eg. suppose my company is offering web hosting services and in today’s date web hosting field is very competitive. So for web hosting keyword today I am in top 20, but it is possible that I may not remain in top 50 results in future. But if you have less competition then your results will remain stable which helps you to increase the chances of appearing in top search engine ranking results.

Therefore there is no way to guarantee specific search engine rankings over a duration of time because constant "algorithmic" modifications within individual engines can cause placements to rise, slip or be lost all together.

As per my experience, SEO is a time consuming activity. In this field, results are not immediate, just conduct SEO activities and wait for few days to know results of your working. From last one year I am in search engine optimization field and I found that Google updates its database (google dance) every three month (may take more than three months also) and that’s why you can see changes in Google Page Rank for every three months. Search engine ranking positions of every search engine changes daily or weekly and its depends on how much competition the given keyword have.

Keyword Research & Analysis : Important Keyword Selection Criteria

In search engine optimization service the first important criteria is selection of keywords. And that’s why selecting traffic friendly keywords for your website pages is an important strategy while doing SEO activities. Webmaster of ever websites loves traffic to their website and if visitors are not using your written keywords for searching your products, you will not get traffic.

So optimizing website with unrelated keywords makes your total search engine optimization campaign fruitless. According to me selecting the exact keywords suitable to your business target markets is an important tactic because it brings traffic – unique visitors to your website which may become your customers in future. Millions of buyers daily searching for various products they want to buy on the internet and to bring these buyers to your website, you will have to go for right keyword optimization.

While doing keyword research and analysis always keep one thing in mind you are optimizing your website to bring quality traffic – visitors for your products and not the other unrelated topics. So first of all you have to study four to six websites of your competitors – read what types of keywords they have used or how their site is optimized and finding out popular keywords related to your business - target market by using various keyword selection tools available on internet. I am using Overture Search Term Suggestion Tool available at http://inventory.overture.com/d/searchinventory/suggestion. This types of tools helps us to tell about the popularity of keywords. Make a list of 25 to 30 keywords which are visitor friendly, traffic oriented, best suitable to your target market. Then put these important keywords in your HTML tags as per suitable to your contents of the page.

So guys n girls are you read to optimize your keywords…Yes……Right!

Writing Unique contents for your website

Writing contents which are totally different from others – Unique Contents

Copying web page contents from other’s website is very easy but getting page rank for that web page is very difficult. It is not at all useful when we are talking about search engine technology. Search engine like Google may punish your website for duplicate contents – text. (Read Google Webmaster Guidelines) So from search engine point of view as well as reader’s point of view, writing your own – unique contents is very much important.

Unique contents are having its own importance because readers and visitors to your website gets good and new information to read. Search engine like Google and Yahoo gives extreme importance to unique contents and this will helps your website to come in top results of search engines for your important business oriented keywords or key phrases.

Writing unique contents is difficult but not so difficult that you cannot write your contents. For writing unique contents the most probable thing is you have to increase your knowledge – information by reading various websites on same topic. It will help you to increase your database. After that just write rough heading points on a paper and after that explain them in your own words and prepare new sentences. After writing a rough article (contents) read it and find spelling or grammatical mistakes. After reading you will automatically come to know, which text to modify and where to place technical keywords in text.

That's it Guys!!! Your own, unique, technical contents are ready to publish on website.

My profile - Manish Parkar - SEO

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  Let me introduce myself first, my name is Manish M. Parkar, Age : 24, resident of Wagle Estate, Thane - Mumbai, India.



• I would like to give my short introduction:

• I have completed my Bachelors (Graduation) Degree in Economics from Somaiya College of Science, Commerce & Arts, Vidyavihar, Mumbai.
  
  I have completed one year Diploma in Computer Operations and Programming from I.T.I. - Industrial Training Institute (Government of Maharashtra), Mulund, Mumbai. Also passed a Diploma in Export - Import Management from Welingkar Institute of Management, Mumbai.
• I like to take challenges in my life because to live a happy life it is necessary to learn first and then earn. I am always looking to learn additional knowledge and want to grab more opportunities to achieve success in life. I am seeking for challenging position with a company that is rapidly expanding and offers good advancement potential.

• As a search engine optimizer I worked in a web hosting company from Thane (Mumbai) – QualiSpace, where I have handled various projects related to SEO and website maintenance.
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  QualiSpace – is a company where I learned numerous things. The people working there are very much co-operative who taught me all the basics of Internet operations especially Mr. Ashish Shah. I learned various tactics and ideas in subject like search engine marketing operations. I found Search engine optimization cum marketing field very very interesting and challenging and credit for this interest goes to Ashish only. This company given me a base to learn lot more things in internet advertising and marketing.
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  I have now decided to make my future career in Search engine marketing filed only because this is very challenging area, where nothing is constant, here always a chance to happen something new. When you are in search engine optimization you should be aware of what are current issues related to search engine. It is a marketing tact and it requires updated marketing knowledge.
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  In this competitive world of internet, to see search engine marketing updates and gather more knowledge and ideas, I suggest all genius guys in marketing field, “Participate in various types of marketing forums and always try to find out something new and unique information with the help of Internet – the knowledge resource”.
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  My View on Search Engine Marketing:
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  As per my definition search engine optimization cum marketing is “promoting your company in the global market and selling your products through your website with the help of search engine”.
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  You can send me your views and suggestion about myself or any query on my personal email id : elle19570@rediffmail.com


• See you all.
  
  Manish Parkar
• Search Engine Optimizer - SEO / webmaster



• I want to share some search engine optimization tips with you all
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  Whenever you are talking about search engine optimization the most important doubt create in our mind - What is Search Engine Optimization and why to optimize our already developed website. Let me explain some tips on this topic in detail.
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  First of all Search Engine is a web-based program (software) that enables users to search the Internet using keywords and retrieve specific information (websites) online. There are numbers of search engines available but the most relevant are Google, Yahoo, MSN, Altavista, Lycos, Ask Jeeves, LookSmart etc.
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  From all these search engines, Google is one of the most important search engine as around 75% to 85% peoples all around the world using Google for their search queries. And as compare to other search engines Google emerging most relevant, filtered and appropriate results for your search query.
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  The most important concept in search engine optimization is PageRank – a technology brought by Google.com. Page rank assigned to the websites live on internet in between 01 to 10. The page rank shows the relevance and importance of the website running on internet. Everyone try to achieve higher page rank in google ranking.
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  Search engine optimization has golden value because it improves your website relevance in search engines. Search engines generate nearly 85% to 90% of Internet traffic which plays important role to bring good numbers of buyers to your company and growth in your sales transactions. Search Engine Optimization (SEO) is the process of developing, customizing your website so that it achieves a sustained high ranking on Search Engine alongwith good amount of traffic for your important business keywords.
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  There are various factors which plays important role in search engine optimization and google ranking. Some of them are as given below:
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  1) Insert your important business keyword (with user friendly sentence) in title tag.
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  2) Insert your important business keyword (with user friendly sentence) in description meta tag.
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  3) Insert your important business keyword in keyword meta tag.
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  4) Use H1, H2 and H3 tag in your headings of the text.
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  5) Submit your website to various search engines & directories.
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  6) Build quality link partners to your website.